green makeup

greenwashing

Pure & natural greenwashing

 

greenwashing

I got goose pimples when I saw an entire collection of “pure&natural” products from Nivea on the shelves of a shop! You will ask me: “Aren’t you happy that the world and companies are becoming more and more aware of going green and that they care for us and our planet?” I’d be happy, if the label would convince me with ingredients. For a multinational brand selling enormous quantities of products, it’s also almost impossible to produce really safe cosmetic with fresh ingredients without chemicals. A really good product made with organic herbs does not have a shelf life of years.
Most of us know that Nivea is selling us chemical cosmetics with non safe ingredients, like all big corporations. Now, they want to sell also “green and safe” products, with amazing advertising and beautiful pictures. Looking at this, another more important question came over in my head : “Aren’t they directly telling us, that in all their “non-natural” products they sell us toxic ingredients? In other words, they are telling us that their main range of products is highly toxic! This question is meant more for the reader, to reflect about it. Personally, I’m completely aware about their greenwashing and the misleading of the consumer.

Nivea new line is called Pure&Natural (and I guess that many other big companies will follow this trend sooner or later). Along some nice words about argan oil, honey, aloe vera and other plants, there is no further explanation about any certifications or other ingredients. For a big corporation is enough to write that they use organic plants. Without any certification, they easily claim to use organic and safe ingredients! I know this is enough for a mediocre consumer who blindly trusts and relates just on nice words and images. But it’s not enough for me. Nivea claims not to use silicones, parabens, chemical UV filters in the Pure&Natural line, which is true. But I’ve checked the labels and found inside many other toxic ingredients! What is worrying is their use of synthetic fragrances that give the product a pleasant “natural” scent like:

METHYLISOTHIAZOLINONE: is a widely used preservative; has been associated with allergic reactions. Lab studies on the brain cells of mammals also suggest that methylisothiazolinone may be neurotoxic. Function/use(s): Fragrance ingredient; MASKING
LILIAL(butylphenyl methylpropanal): is a synthetic scent ingredient; associated with allergies and contact dermatitis. Function/use(s): Fragrance ingredient; MASKING
ALPHA-ISOMETHYL IONONE: Ionones are a group of naturally occurring and synthetically produced scent chemicals.

Among these there are also ingredients like: Phenoxyethanol, Linalool, Limonene, Citronellol,Geraniol, Parfum. Since there is no statement that these ingredients are compounds of high grade organic essential oils, it’s more than evident that big companies are misleading us again with words: natural, pure, green and organic. As you can see, there is no trace of real conscience for our health, helping people and the planet.

Maybe I have indirectly even advertised Nivea with mentioning them, but at the end, I’d like to let you know that not everything is so nice, pure and natural as it claims to be. You have to decide how green you really are!

Greenwashing and awareness when buying natural products

greenwashing

Yesterday, while I was shopping in different places, where two interesting things caught my attention. First, I was in a shop where I often buy organic food. The shop is nice and they have a lot of really good brands and products, among which they sell also a few cosmetic brands. I have already checked the cosmetics that they sell and I was quite upset . The brands are better than the drugstore ones, but they aren’t organic at all. So I decided not to buy cosmetics there. Otherwise, they are really cool. Anyway, while I was paying and almost going out from the shop, I noticed a man who was reading labels on the bottles of that cosmetic and checking something. Suddenly, he asked the seller: “Is this product certified organic?” And the seller replied: ” Yes, of course it’s all natural and organic and really good.” In that moment I realized that he was checking and trying hard to understand if the cosmetic was organic. Surely, he asked for advice in hope to get an appropriate answer.

The second similar case was in another shop, where I usually don’t buy. Sometimes, I buy there just small empty glass containers for my home-made cosmetics. They sell “natural” products, that kind of product with just the label natural on. Surprisingly, the same story repeated. When I was paying, a lady beside me, asked the seller if the product that she was looking at (it was a usual toothpaste) is really natural like the label claims. Obviously, the seller (again) publicized the purity and quality of that “natural” product. In that moment the lady was relieved and she bought the product in good faith that is natural.

My mind was full of questions after these two events. I recognized the phenomenon of greenwashing, about which I was reading recently. Shortly, greenwashing is a misleading advertising in different forms, that makes you believe that a usual company just by naming products green/natural/organic, is responsible for the environment and the organic quality of that product. However, many times, this is just a marketing strategy to sell more. Someone noticed that “natural” sells good and that became almost a trend. Consequently, a new selling niche was born.

In my case, on one hand, I was asking myself how can someone just blindly believe in nice words? On the other hand, I understood the seller; she was just doing her job. Let’s suppose, she knew that the product was not organic because of some harmful ingredients, still, her situation was not easy in that moment. Many years ago, I was in a similar situation, too.

You will maybe want to know why I haven’t said anything in both cases? Because I realized everything, while going out from the second shop. In short, this was a nice lesson for me to think about and to realize that I am really happy that I’ve chosen to expand my and others awareness about this topic. I’m also glad that people are becoming more and more interested in natural products. We certainly need to learn more and move to the next level, but it’s very good that these changes in perception are becoming visible. Right now, I am also preparing new courses about green beauty and make-up, its correct use and buying with awareness. However, I respect others choices and I’m not forcing no one to follow my opinion, but I feel good when I think that I can contribute to the wellbeing of the planet and its habitants (animals included).

“All that glitters is not gold”

is a well-known saying and I say:

“All that looks green is not always green.”

 

(photo: istock.com)

The story of cosmetics

Watch the story of cosmetics and learn more about what we put on our skin and the truth behind many times too nice words.

We can change the situation by becoming more aware of what we buy and use everyday on our skin.

You can find more informations about the topic at Campaign for safe cosmetics